Reading promoter performance

Guestii tracks every step of the promoter journey, from invite to admission to revenue, so you always know who's filling your room and who just looks busy. This article covers where to look and the numbers that matter.

The event leaderboard

Every event has a promoter leaderboard. Tap the trophy icon in the event header to see your promoters ranked on the night, live as the door runs. Nothing motivates a promo team like a leaderboard nobody can argue with.

Promoter reporting

For the full picture across your account, head to Reports and open the Promoters section. Up top, your headline numbers:

• Total Promoter Invites: all guests invited by promoters

• Total Promoter Admissions: promoter-sourced guests admitted

• Promoter Share: the share of all your admissions sourced by promoters, which is the single number that tells you how much of your door your promo team actually drives

• Total Promoter Revenue: revenue from promoter-sourced admissions

Below that, the Top Promoters Breakdown charts your best performers over the last six months, switchable between admissions and revenue, so you can see who delivers bodies and who delivers dollars, and whether they're the same people.

The Promoter Leaderboard

The leaderboard table shows every promoter side by side: invites, admissions, pay invites, free invites, revenue, and clocked in, their check-ins across events. Every count includes plus ones, and you can click any column to re-sort, so ranking by revenue instead of invites takes one click.

Reading it well:

• Admissions against invites is your conversion check. Big invite numbers with thin admissions is noise, not performance

• Pay invites against free invites shows who fills your room with paying guests and who's burning your free allocation

• Revenue settles arguments. Two promoters with similar door counts can be worlds apart in what they're worth

• Clocked in shows who actually turns up to the nights they're promoting, which matters more once commissions require promoter check-in. See Building a Commission Structure

Hosts and crews

The Hosts & Crews table rolls performance up the hierarchy: each Host's crew size, invites, admissions, revenue and what's owed. A Host's numbers are their crew's aggregate at each event's venue, and expanding a row shows every crew member's individual contribution, so you can see whether a crew's numbers are a team effort or one performer carrying passengers.

Acting on the numbers

Performance is only useful if it changes something. The venues that get the most out of Guestii run the same loop every week: check conversion and pay-versus-free after each night, widen limits and richer commissions for the promoters earning them, and tighten free allocations where conversion is weak. See Managing Promoter Limits and Building a Commission Structure.