Selling tickets online

Written By Tom Raviv

Last updated About 12 hours ago

Online ticketing in Guestii runs on the same ticket types as your door. One system, one price list, one set of data. No separate ticketing platform, no reconciling two tools the morning after.

How it works

Online sales are built around Releases, which live inside each event under Manage Event. A release takes a ticket type and puts it on sale online, so you can structure your night the way it actually sells: Early Bird, First Release, General Release, Final Release.

Each release is powered by a ticket type from Products, so the price, the reporting, and the door experience all stay connected. A guest who buys online is not a row in a spreadsheet, they are a guest in your system before they ever reach the venue.

Setting up a release

  1. Open your event and go to the ticketing section in Manage Event

  2. Create a release and select the ticket type it sells. The price carries over from the ticket type

  3. Set the available quantity, or tick Unlimited

  4. Set the sales window with a start and end date and time

  5. Add a release description if you want one. This is optional and shows on the public ticket page

That's it. Once the release is added and its sales window opens, it appears automatically on the event page within your Guest Line public profile. When the window closes, it comes off sale on its own. A release sits in Draft until its sales window is set.

Sale windows

Every release runs on its own sales window. It goes live on your event page when the window opens and comes off sale when it closes, no manual switching. Stack your releases with staggered windows and your pricing ladder runs itself: Early Bird closes Friday at midday, General Release opens the moment it ends, nobody touches anything.

Secret releases

Toggle on Secret Release to hide a release from the public ticket page. Buyers need a password to access it. Perfect for VIP pre-sales, influencer allocations, or a locked price for your regulars.

Promoters can sell too

Turn on Promoters Can Sell This Release and promoters can sell tickets from the release through their Guest Line link. Every sale is attributed to the promoter who drove it, so online revenue feeds your commission tracking the same way door admissions do. Turn it off to keep a release exclusive to your public ticket page.

What the guest gets

Every online purchase comes with a Guest Line Pass, delivered automatically at the point of purchase. Their QR code is their ticket. At the door, your team scans the pass and the guest is admitted with their ticket type and payment already attached. No PDF tickets, no name checking, no queue drama.

Payments and payouts

Online payments are processed through Square, with next-day payouts to your account. Ticket revenue lands with you fast, not at the end of the month.

Tracking what sells

Each release shows its sold count against quantity in real time, and online and door sales are tracked separately in your event dashboard. Pair this with Sales Channels to attribute purchases to your Meta, Google, and TikTok ads and know which spend actually filled the room.

Why it matters

Most venues run ticketing in one platform and guestlist in another, and the two never speak. In Guestii, an online buyer, a guestlist request, and a walk-in all end up in the same CRM with the same data attached. That is the difference between selling tickets and knowing your guests